We are a Manchester-based chain specialist, born in Australia on the cusp of 2025. The brand has been in the works for several years but our aim has stayed the same: to embody your road to self-mastery.

WELCOME

Our website is still a work in progress as we prepare for full-launch, so thank you for your patience while we make the finishing touches.

FIND NORTH FOR LESS

NORTH (SILVER)

NORTH (SILVER)

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NORTH (SILVER)

£21.99
£24.99 £21.99
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NORTH (GOLD)

NORTH (GOLD)

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NORTH (GOLD)

£21.99
£24.99 £21.99
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THE ANCESTRAL LINE

  • SAMURAI

    The Samurai way of life was grounded in the principles of Bushido, with temperance, honour, and discipline shaping both their conduct and the society they served.
    SEPPUKU 

  • VIKING

    Vikings epitomised courage and iron will through their relentless exploration, daring conquests, and unwavering belief in facing destiny without fear.
    VALHALLA (COMING SOON) 
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FOR THE WARRIOR WHO CULTIVATES HIS MIND

• High-quality chains and accessories
• Fast, reliable shipping
• Durable, long-lasting materials
• Secure online shopping experience
• Easy navigation and hassle-free

OUR FIRST COLLECTION MATA-LEÃO

Derived from the triangle choke in BJJ, yet much more comfortable on the neck.

COLLECTIONS

  • MATA-LEÃO

    MATA-LEÃO

    The Mata-Leão (Portuguese for “lion killer”) is a rear-naked choke commonly used...

    MATA-LEÃO

  • SEPPUKU

    SEPPUKU

    COMING SOON Seppuku, also known as harakiri, is a form of ritual...

    SEPPUKU

OUR GOAL

SELF-MASTERY

In ancient cultures, chains were worn around the neck or arms as rewards for valour or offerings to the gods, carrying deep significance far beyond their physical form.
Our chains are crafted as symbols of strength, resilience, and the 4 cardinal virtues of Stoicism - Wisdom, Courage, Temperance, and Justice. Inspired by the warriors of ancient times and the modern champions of discipline, each piece serves as a constant reminder to rise above life’s challenges with clarity and purpose.
In a world that celebrates excess and distraction, wear these chains as a quiet rebellion - a commitment to embrace balance, focus, and purpose. They are not adornments, but reflections of the inner strength that weathers the fiercest storms.

COMMUNITY

We aim to go beyond selling accessories. We aim to build a community of like-minded individuals who value discipline, and self-mastery. Whether you're in the gym, on the mats, in the ring, or simply striving to become your best self, you belong here.
No one is excluded. Our chains aren’t defined by status, wealth, or background. They’re for anyone who stands by their principles, who moves through life with purpose, and who refuses to be broken.
This is a space for those who embrace the grind, find strength in simplicity, and thrive under pressure. Through our products, philosophy, and shared values, we’re creating a tribe of warriors committed to mental and physical growth.

A NEW BREED

Chains have been sold, bought and worn for thousands of years. Stoic is the new breed of chain specialist, crafting pieces that stand the test of time in both durability and style—chains built to last a lifetime, worn with intent, and recognised for what they stand for.
We’re not here for trends or mass appeal. A new standard is being set. And soon, Stoic won’t just be a name—it’ll be the name in chains.
A Stoic chain embodies the weight of history, the discipline of a fighter, and the enduring presence of something built to outlast both time and circumstance.

MORE COMING SOON